RESILIENCE WEEK is a first-of-its-kind North Carolina engagement campaign in partnership with UNC-TV, Prevent Child Abuse North Carolina, and KPJR Films starting the week of November 18th, 2019.
November 19th: RESILIENCE will be broadcast at 8pm EDT on UNC-TV, followed by a Statewide Twitter Townhall® from 9pm to 10pm EDT where the public can tweet their comments and questions using #ResilienceWeek to receive real-time answers from a panel of trauma-informed experts.
This multi-platform campaign is supported by organizational and institutional partners across the state and is designed to achieve the following impact goals:
As part of RESILIENCE WEEK North Carolina, UNC-TV will offer an exclusive public television broadcast of the award-winning film RESILIENCE. This documentary chronicles the impact of toxic stress on children’s well-being and explores strategies used by educators, therapists, pediatricians, and communities to disrupt cycles of violence and trauma.Learn More
Partners across the state of North Carolina are encouraged to share information about RESILIENCE WEEK across their digital platforms. We need your voice! Download our interactive RESILIENCE WEEK Media Kit to access a number of campaign assets, including a series of campaign messaging tools and shareable resources.Download Media Kit
Viewers of the film and the general public are invited to join us after the broadcast on Tuesday, November 19th, from 9 pm – 10 pm EDT, for an interactive Twitter Townhall featuring experts in Adverse Childhood Experiences (ACEs), early childhood trauma, juvenile justice and trauma-informed care. The goal of the Twitter Townhall is to provide audiences with an opportunity to reflect on the film, ask questions to experts and get connected to additional resources.Learn More